An Australian native who is now vice president of Infiniti Americas, Michael Bartsch, stated while in California recently; ” 50% of the industry profits come from 12% of the market and that 12% of the market is the premium segment.” This may be why Nissan-Renault’s own Infiniti brand.
To sell more premium segment buyers “seductive” products that allow Infiniti to be “Defined by Design”, distinctive design will be the Hong Kong-based corporation’s identity. Hand assembled in Turin, Italy with Japanese influence the Q30 is a styling exercise. Not for sale.
Colors, feel, handsome, feminine, masculine, European, Asian are just a few of the flavors considered when mixing a four-door luxurious hatchback automobile formula. The majority of Infiniti buyers are well over 50 so it’s got to be comfy and look youthfully sporty.
From the side the nose looks sort of flat yet sloped. Notice the “dual wave” effect along the side which is part of Infiniti’s signature design. There is a dramatic use of violent with the wheels and lighting. Luxurious complex curves inside and out of the Q30 make it an appetizer to Infiniti’s future styling.
There are no details of driveline yet the dual tailpipe orifices imply power and decadence. Built to whet your appetite
